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Seiko Essentials Collection SWR104

Regular price $285.00

The Seiko Essentials SWR104 pairs a slim rectangular gold-tone case with a silvery-white Roman numeral dial and black leather strap. Its simple layout and cabochon crown give the watch a traditional dress-watch look.

Quartz movement. 27.2 mm-wide case, 6.4 mm thick, sapphire crystal and 50-meter water resistance.

  • Sku: SWR104
  • Available: In stock
  • Vendor: Seiko
Seiko Essentials Collection Watch SWR104
Seiko Essentials Collection SWR104
Regular price $285.00

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The Seiko Essentials SWR104 pairs a slim rectangular gold-tone case with a silvery-white Roman numeral dial and black leather strap. Its simple layout and cabochon crown give the watch a traditional dress-watch look.

Quartz movement. 27.2 mm-wide case, 6.4 mm thick, sapphire crystal and 50-meter water resistance.

  • Model: SWR104
  • Collection: Essentials
  • Gender: Men's
  • Dial Color: White
  • Strap Material: Leather
  • Strap Detail: Black leather strap
  • Lug Width (mm): 22
  • Movement: Quartz
  • Caliber: 4N30
  • Movement Detail:
    Caliber 4N30


  • Case Material: Stainless steel case with gold finish
  • Case Diameter (mm): 27.2
  • Case Thickness (mm): 6.4
  • Case Length (mm): 39
  • Crystal Type: Sapphire crystal
  • Water Resistance: 5 bar, 50 meters (165 feet)
  • From the Essentials Collection
  • Elegant rectangular case design
  • Silvery white dial
  • Classic Roman numerals
  • Cabochon crown
  • Quartz Movement
  • Seiko's journey, which began in 1881, is a remarkable story of vision, innovation, and dedication. When Kintaro Hattori, a 21-year-old entrepreneur, opened his small shop in Tokyo’s bustling Ginza district, he laid the foundation for what would become one of the world’s most respected watchmaking companies. Initially, Hattori focused on selling and repairing watches and clocks, but his ambition was far greater. He envisioned creating timepieces that would not only be precise but also reflect the spirit of Japanese craftsmanship.
    In 1892, just over a decade after opening his shop, Hattori took a significant step forward by founding Seikosha, a factory dedicated to producing wall clocks. The name "Seikosha" means "House of Exquisite Workmanship," and it represented Hattori’s commitment to quality. By 1913, Seikosha had produced Japan’s very first wristwatch, the Laurel, marking a historic milestone for both the company and the nation’s watchmaking industry.

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