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Seiko Essentials Collection SUR343

Regular price $265.00

The Seiko SUR343 pairs a dark-gray sunray dial with gold-tone accents for a restrained take on a classic day-date watch. Luminous hands and markers make the dial easier to read in low light.

Quartz movement. 40.2 mm stainless-steel case and bracelet, sapphire crystal and 100-meter water resistance.

  • Sku: SUR343
  • Available: In stock
  • Vendor: Seiko
Seiko Essentials Collection SUR343
Seiko Essentials Collection SUR343
Regular price $265.00

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The Seiko SUR343 pairs a dark-gray sunray dial with gold-tone accents for a restrained take on a classic day-date watch. Luminous hands and markers make the dial easier to read in low light.

Quartz movement. 40.2 mm stainless-steel case and bracelet, sapphire crystal and 100-meter water resistance.

COLLECTION: Essentials
GENDER: Men's
MOVEMENT: Quartz
BAND: Stainless Steel
DIAL COLOR: Gray
CALIBER: 6N53
BOOKLET: GSS01
PRODUCT NAME: Essentials Collection
CALIBER: Caliber 6N53
CASE DIAMETER (MM): 40.20
CASE THICKNESS (MM): 8.37WEB CASE MATERIAL: Stainless steel case
WEB CRYSTAL: Sapphire crystal
WEB STRAP: Stainless steel bracelet
WEB LUG: 20
WEB WATER RESISTANCE: 10 bar, 100 meters (330 feet)
CASE CROSS REFERENCE: MEssential1

  • From the Essentials Collection
  • Dark gray dial with sunray finish and gold accents
  • Day/Date calendar
  • LumiBrite hands and markers

Seiko's journey, which began in 1881, is a remarkable story of vision, innovation, and dedication. When Kintaro Hattori, a 21-year-old entrepreneur, opened his small shop in Tokyo’s bustling Ginza district, he laid the foundation for what would become one of the world’s most respected watchmaking companies. Initially, Hattori focused on selling and repairing watches and clocks, but his ambition was far greater. He envisioned creating timepieces that would not only be precise but also reflect the spirit of Japanese craftsmanship.
In 1892, just over a decade after opening his shop, Hattori took a significant step forward by founding Seikosha, a factory dedicated to producing wall clocks. The name "Seikosha" means "House of Exquisite Workmanship," and it represented Hattori’s commitment to quality. By 1913, Seikosha had produced Japan’s very first wristwatch, the Laurel, marking a historic milestone for both the company and the nation’s watchmaking industry.

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