Seiko Essentials Collection SUR343, complete watch front view
Seiko Essentials Collection SUR343 wristwatch
Seiko Essentials Collection SUR343, side profile
Seiko Essentials Collection SUR343, rear view showing the caseback
Seiko Essentials Collection SUR343, complete watch front view
Seiko Essentials Collection SUR343 wristwatch
Seiko Essentials Collection SUR343, side profile
Seiko Essentials Collection SUR343, rear view showing the caseback
Seiko Essentials Collection SUR343, complete watch front view
Seiko Essentials Collection SUR343 wristwatch
Seiko Essentials Collection SUR343, side profile
Seiko Essentials Collection SUR343, rear view showing the caseback
Seiko Essentials Collection SUR343, complete watch front view
Seiko Essentials Collection SUR343 wristwatch
Seiko Essentials Collection SUR343, side profile
Seiko Essentials Collection SUR343, rear view showing the caseback

🛡 Authorized retailer • Manufacturer warranty included

SUR343 Seiko Essentials Collection 40.2mm - Gray on Bracelet

$265.00
Free Shipping US orders over $50 after discounts

The Seiko SUR343 pairs a dark-gray sunray dial with gold-tone accents for a restrained take on a classic day-date watch. Luminous hands and markers make the dial easier to read in low light.

40.2 mmCase size
8.4 mmHeight
100 mWater res.

The Seiko SUR343 pairs a dark-gray sunray dial with gold-tone accents for a restrained take on a classic day-date watch. Luminous hands and markers make the dial easier to read in low light.

Quartz movement. 40.2 mm stainless-steel case and bracelet, sapphire crystal and 100-meter water resistance.

  • Sku: SUR343
  • Available: In stock
  • Vendor: Seiko
Usually ships in 2–3 days.
Authorized retailerReal watches. Real brands.
Seiko official warrantyIncluded with your watch
30-day returnsChanged your mind? You've got 30 days
4.5 ★ on GoogleRated by Watch It clients
Seiko Essentials Collection SUR343, complete watch front view
SUR343 Seiko Essentials Collection 40.2mm - Gray on Bracelet
$265.00

Why Watch It?

AUTHORIZED RETAILER

Real watches. Real brands. Authorized retailer.

MANUFACTURER WARRANTY

Manufacturer Warranty, backed by the brand

30-DAY RETURNS

Changed your mind? You've got 30 days

Unworn items only. Excludes clearance items and gift cards.
★
4.5 ★ ON GOOGLE

Rated by Watch It clients

About this watch

Quartz movement. 40.2 mm stainless-steel case and bracelet, sapphire crystal and 100-meter water resistance.

Features
  • From the Essentials Collection
  • Dark gray dial with sunray finish and gold accents
  • Day/Date calendar
  • LumiBrite hands and markers

Specifications

Case size40.2 mm
Case height8.4 mm
Lug width20 mm
Case materialStainless steel case
CrystalSapphire crystal
DialGray
StrapStainless steel bracelet
Water resistance100 m
MovementQuartz
Caliber6N53

FAQ

Is this watch new and from an authorized dealer?

Yes. Watch It is an authorized Seiko retailer, and your watch comes with the Seiko official warranty.

What does the warranty cover?

Your Seiko official warranty is included with your watch. If you need help with a warranty claim, email support@watchitusa.com with your order number.

What is your return policy?

You have 30 days after you receive your item to request a return. Items must be unworn, unused, with tags, in their original packaging, and with your receipt. Clearance items and gift cards cannot be returned. To start a return, email support@watchitusa.com.

How long does shipping take?

Most watches ship within 2 to 3 days. Some ship from a different fulfillment center and take 7 to 10 business days. The expected shipping time for each watch is shown on its product page.

Do you ship internationally?

For international shipping, email support@watchitusa.com or call +1 463-245-8423, Monday to Friday, 9 AM to 6 PM EST.

How can I reach you?

Email support@watchitusa.com or call +1 463-245-8423, Monday to Friday, 9 AM to 6 PM EST.

Seiko's journey, which began in 1881, is a remarkable story of vision, innovation, and dedication. When Kintaro Hattori, a 21-year-old entrepreneur, opened his small shop in Tokyo’s bustling Ginza district, he laid the foundation for what would become one of the world’s most respected watchmaking companies. Initially, Hattori focused on selling and repairing watches and clocks, but his ambition was far greater. He envisioned creating timepieces that would not only be precise but also reflect the spirit of Japanese craftsmanship.
In 1892, just over a decade after opening his shop, Hattori took a significant step forward by founding Seikosha, a factory dedicated to producing wall clocks. The name "Seikosha" means "House of Exquisite Workmanship," and it represented Hattori’s commitment to quality. By 1913, Seikosha had produced Japan’s very first wristwatch, the Laurel, marking a historic milestone for both the company and the nation’s watchmaking industry.

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